Theatres •  ARA | FMLS | Habitat For Humanity

ARA Theatre

11:15 am

The IRS - Tax Reform Basics for Business

Speaker:  Liccette Shumaker, IRS

12:15 pm


Speaker:  Jose Castro

World reknowned martial artist Jose Castro shows even the smallest of us how to defend ourselves in tight situations.

1:15 pm

Atlanta: Business Email Compromise

Speaker:  Todd Renner, FBI

Business Email Compromise (BEC) is a sophisticated scam targeting businesses working with foreign suppliers and/or businesses that regularly perform wire transfer payments. The scam is carried out by compromising legitimate business email accounts through social engineering or computer intrusion techniques to conduct unauthorized transfers of funds. While BEC is a threat that targets a multitude of industries, the Real Estate industry is especially vulnerable to targeting due to the high dollar transactions taking place along with the number of parties involved in a given transaction. This presentation will cover the BEC threat in depth to include a breakdown of how the scam occurs, trends as they pertain to the BEC threat in Georgia, specific case walkthroughs, red flags that can assist in the identification of a BEC scheme as well as mitigation options should a BEC occur. For reference, here is some good statistical data regarding BEC and why we in the FBI want to increase awareness.

2:15 pm

Pro Tips to Make You the Coolest Agent on the Block

Speaker:  Dave Phillips,

These fast, simple, and free pro tips will help you stand out in the crowd with your current and future clients.

FMLS Theater

11:00 am

Matrix 360: The Leading MLS System Just Got Better

Speaker:  Jay Meyers, Leader of Client Account Services-Training - CoreLogic Real Estate Solutions

In case you haven’t heard: Matrix 360 is the latest version of the Matrix multiple listing platform. It directly integrates Realist data, letting you work with listing and Realist property records from a single system. You might even say that Matrix 360 gives you a 360-degree view of the properties in our market.

12:00 pm

Digital Privacy: What It Is and What It Means For Agents

Speaker:  Scott Lockhart, CEO - Showcase IDX

1:00 pm

Four Powerful Networks, One Advertising Solution

Speaker: Laura Kirsch-Hudson, Senior Pro Ads Expert - Homesnap

Homesnap offers the easiest way to launch professionally designed and highly optimized ads on the platforms that your prospective clients use daily.

2:00 pm

ShowingTime Essentials for FMLS Agents: InfoSparks and ShowingTime for the MLS

Speaker: Gary Van Zuiden, Senior Product Training Specialist - ShowingTime

InfoSparks and ShowingTime for the MLS are essential tools available to you as an FMLS Agent! Learn how to "slice and dice" market data to showcase your knowledge as a local expert and post your unique insights directly on your website or social media. With ShowingTime for the MLS, you will learn how to plan and build buyer tours using ShowingCart®, how to message other agents directly using the ShowingTime Mobile App, invite your sellers to the My Home by ShowingTime seller experience, and more!

Habitat For Humanity Theater

10:30 am

Personal Branding Techniques for Real Estate Professional: Get Seen, Be Trusted, and Stay Top of Mind


Speaker:  Shantha Wetterhan, Owner - Competitive Edge

Your personal brand is what others say about you when you are not around. What are your leads, prospects and clients saying about you? This dynamic, engaging and impactful workshop will you provide you with the tools and strategies to be trusted, gain confidence in your expertise and be seen as the go to real estate professional that you are.

Personal Branding is how you package yourself and communicate your unique skills and the value you bring when working with your clients. Strategically building your brand and taking control of it will effectively position you as an authority and person of influence in the real estate industry. A strong brand will open massive doors and grow your business. This workshop is designed to help you start thinking about your Personal Brand and provide you with practical steps on how to start building and communicating both online and offline, who you are, what you do, what your core strengths and skills are as well as the value you can bring to a company.

11:45 am

The Shift in Real Estate: What's Next for The Market, The Transaction, and The Industry?


Speaker:  Leslie Appleton-Young, Senior Vice President & Chief Economist - California Association of REALTORS®

The real estate market has entered a new phase with slower sales, higher prices, rising inventory, and robust demand. What’s driving these trends? Why haven’t lower mortgage rates boosted sales as in the past? And how will market conditions impact the evolution of the real estate transaction as the industry continues to attract VC capital and start-ups at a dizzying pace? As Georgia real estate professionals, you are at the epicenter of these powerful trends. What does it all mean, and how can you leverage these new opportunities for continued success?

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1:15 pm

Hot Topics Panel

Moderator:  DeAnn Golden, Berkshire Hathaway HomeServices Georgia Properties
Panelists: Craig Coffee, Georgia Real Estate Commission | Jeremy Crawford, FMLS
Scott Murphy, D.S. Murphy | Seth Weissman, Weissman Law

This all-star panel discusses the latest real estate hot topics and their impact on the business of real estate from all aspects of doing business in the metro-Atlanta area.

2:30 pm

ARA Top Producers Panel

Moderator:  Blaine Palmer, Atlanta Fine Homes Sotheby's International Real Estate
Panelists: Glennda Baker, Berkshire Hathaway HomeServices Georgia Properties | Tom Ellicott, PalmerHouse Properties & Associates | Shanna Bradley, Ansley Atlanta Real Estate
Jonathan Rich, Keller Knapp Realty

Year in and year out, these panelists rank in the Top 10 of the ARA Top Producers Club. In this session they will discuss the who, what, where, why and when of how they achieve Top Producer status.

All Times subject to change.

Showcase 2019

August 22, 2019
9:30 - 4:30

Diamond Partners

Campbell & Brannon, Attorneys at Law

FMLS | First Multiple Listing Service

gngHub by Georgia Natural Gas

McMichael & Gray

Weissman Nowack Curry & Wilco, P.C. - Attorneys at Law

Contact Us


5784 Lake Forrest Dr.
Atlanta, GA 30328

Association Office

Showcase 2018 | 5784 Lake Forrest Dr. • Atlanta, Georgia 30328

Co-Hosts: Atlanta REALTORS® Association (ARA) & First Multiple Listing Service (FMLS) | © 2018