Featured Speakers

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Leslie Appleton-YoungLeslie Appleton-Young

Senior Vice President & Chief Economist
California Association of REALTORS®

Leslie Appleton-Young directs the activities of the Association's Member Information Team. She oversees analysis of housing market and brokerage industry trends, broker relations, and membership development activities. She is also closely involved in the Association's strategic planning efforts and is a well-known speaker in California’s real estate community. She served on the State Controller’s Council of Economic Advisors and in 2017 was recognized as a Woman of Influence by HousingWire, a prestigious honor to high-achieving women across the U.S. housing economy. Leslie is also cofounder along with C.A.R. Vice President Sara Sutachan of WomanUp!®, the national initiative to support woman in brokerage.

Leslie earned a bachelor’s degree in economics from the University of California, Berkeley, and her master’s degree from the University of Pennsylvania.

C.A.R. is a statewide trade organization with more than 200,000 members dedicated to the advancement of professionalism in real estate.

Session Info
The Shift in Real Estate: What's Next for The Market, The Transaction, and The Industry?
11:45 am | Habitat Theatre


Glennda BakerGlennda Baker - Panelist

Berkshire Hathaway HomeServices Georgia Properties

In residential sales and marketing for nearly 27 years, Atlanta real estate broker Glennda Baker LeBlanc specializes in the purchase and sale of residential properties. Ranking in the top ½ percent of real estate professionals in the world, with Berkshire Hathaway HomeServices, Glennda is renowned for her local expertise and global connections. As the leader of an all-female real estate team, The Diamond Squad, Glennda has a keen eye for marketing and an out-of-the-box thinking attitude, which has built her signature real estate brand. Over the past two decades, she has proven to be a skilled negotiator who always achieves the best result for her clients. With an endless supply of enthusiasm and continuous thirst for knowledge, Glennda is the trusted advisor to Atlanta’s most affluent curators of real estate.

With an extensive background in relocation, Glennda has worked with some of the country’s largest corporations to help relocate their employees in and out of the Atlanta area. As a Certified Relocation Specialist, Glennda has assisted clients such as Coca Cola, Delta / Northwest Airlines, Bellsouth, AT&T, GE, UPS, MeadWestvaco, Lockheed, Toys R Us, Graphic Packaging, Microsoft, Blue Cross Blue Shield of GA, and Nike! Featured as a real estate expert in both the Atlanta Journal Constitution and the Atlanta Business Chronicle, she has also appeared as an expert real estate agent on the HGTV program Designed to Sell. In addition, Glennda has served as a moderator for numerous panel discussions and has been a featured speaker and guest at national real estate symposiums and conferences across the country.

2019 has been a year of record-breaking success by shattering the record for the highest sale in both Canton and Sandy Springs, two suburbs located just north of Atlanta! The growing film industry of Atlanta has provided an additional arena of success for Glennda. In 2019, Glennda introduced the TV and film production location arm of her business, Glennda & Co., that connects the entertainment industry with luxury residences to be used as sets for feature films and television.

As a past committee chair for and member of the Atlanta Real Estate Board, Glennda has worked with the Professional Development Committee to create continuing education and panel discussions, helping real estate professionals excel in and increase their business. As a past member of the Ethics and Arbitration Committee, Glennda has had the opportunity to ensure that professional standards are held to the highest level of ethics throughout the industry. In 2010, Glennda received the prestigious Captain of Industry Award recognizing leaders in the Atlanta real estate community.

Session Info
ARA Top Producers Panel: Blaine Palmer | Glennda Baker | Shanna Bradley | Tom Ellicott | Jonathan Rich
2:30 pm | Habitat Theatre


Shanna BradleyShanna Bradley - Panelist

Ansley Atlanta Real Estate

Known for taking a hands-on approach from day one, Shanna Bradley gets to know her clients on a personal level so she can innately understand their short and long-term goals.

Utilizing her skillset and background in outside sales to problem solve and find solutions, Shanna employs a comprehensive approach in all aspects of the sale, including pricing and marketing strategies, contract negotiations, inspections and appraisal valuations. Shanna values the relationships she has developed with her clients and is honored to facilitate a seamless process for sellers and buyers.

A resident of Buckhead, and graduate of the University of Georgia, Shanna has strong ties to the Atlanta community through her service on the Emerging Leadership Council at Children’s Healthcare of Atlanta, the UGA Alumni Association and the Membership Development Committee at Cherokee Town Club. Shanna begins every weekday by working out at 5 a.m. and enjoys spending time with her husband, Bill, and their three children, Katie (10 years old), William (8 years old), and Charlie (5 years old).

  • $300 Million in career sales volume
  • #1 Agent Companywide, Number of Homes Sold – 2017, 2018
  • #1 Agent Companywide, Sales Volume – 2017, 2018
  • Atlanta Realtors® Association, Top 1% Individual Agent – 2015, 2016, 2017, 2018
  • Atlanta Realtors® Association, Multi-Million Dollar Club – Lifetime Member

Session Info
ARA Top Producers Panel: Blaine Palmer | Glennda Baker | Shanna Bradley | Tom Ellicott | Jonathan Rich
2:30 pm | Habitat Theatre

Jose Castro


Jose CastroJose Castro

Senior Master Instructor - North Metro Martial Arts & Kicking For Kids Foundation

Senior Master Jose Castro began training in martial arts in 1968 and currently has more than 35 years of instructor experience. He has a broad range of martial arts experience including the following: 6th degree senior master in Tae Kwon Do; 1st degree black belt in Jujitsu; 1st degree black belt in Hapkido; and, 1st degree black belt in Karate (Shitiryu). Mr. Castro is also a certified instructor of Krav Maga and holds accreditation in personal and professional security systems. He is a founding council member of P3 Kali and Sheepdog Defense Systems and served as the senior supervisor for the Olympic events hosted in Athens, GA during the 1996 Summer Olympics.

Session Info
Safety
12:15 pm | ARA Theatre


Craig CoffeeCraig Coffee - Panelist

Deputy Commissioner - Georgia Real Estate Commission

Since 2001 Craig Coffee has serving GREC, beginning as an Information Specialist. Now, as Deputy Comissioner, Craig coordinates the activities of the agency's staff and carries out the general directives of the Georgia Real Estate Commission and the Georgia Real Estate Appraisers Board. The Commission regulates 83,500 real estate licenses. The Board regulates 4,300 appraiser classifications.

Session Info
Real Estate Hot Topics Panel: DeAnn Golden | Craig Coffee | Jeremy Crawford | Scott Murphy | Seth Weissman
1:15 pm | Habitat Theatre


Jeremy CrawfordJeremy Crawford - Panelist

President - FMLS

Highly motivated executive officer with extensive experience in Information Technology Management, Corporate Management, Corporate Budgeting, Accounting and Cost Control, Education, Strategic Planning, and Contract Negotiation. Extensive background in Real Estate, Financial, Education, and Insurance industries. Specialty expertise with Multiple Listing Services and Association of REALTORs. Elected to the 2013 Real Estate Standards Organization Board of Directors.

Specialties: Corporate management, contract negotiation, budgeting, organization, training and staff development, Multiple Listing Data Services (RETS, IDX, VOW). National, state, and local real estate policy and risk management. Project and product management, security, networking, virtualization, policy and procedures, hardware and software.

Session Info
Real Estate Hot Topics Panel: DeAnn Golden | Craig Coffee | Jeremy Crawford | Scott Murphy | Seth Weissman
1:15 pm | Habitat Theatre


Tom EllicottTom Ellicott - Panelist

PalmerHouse Properties & Associates

Tom Ellicott is an award-winning Atlanta area real estate broker specializing in the Intown and Buckhead sub-markets. Tom has been ranked by the Atlanta Association of Realtors among the Top 10 agents market-wide for the past four years, as reported by the Atlanta Business Chronicle. Tom and his partner, Kevin Palmer, founded PalmerHouse properties in 2006. PalmerHouse properties now has over 1800 agents in four states and completed over $2 billion in sales in 2018. Tom has been named the “Top Company Agent” between 2006 and 2018 and was recently named among “America's Top 100 Real Estate Agents” in 2018 by production and was named the #6 Individual Producer/Entire Market by the Atlanta Association of Realtors for 2018 with sale over $45 million in 2018 - with a focus on luxury Intown and Buckhead condominiums.

Session Info
ARA Top Producers Panel: Blaine Palmer | Glennda Baker | Shanna Bradley | Tom Ellicott | Jonathan Rich
2:30 pm | Habitat Theatre


DeAnn GoldenDeAnn Golden - Moderator

Berkshire Hathaway HomeServices Georgia Properties

DeAnn, a native of Athens, GA, has been a licensed sales associate since 1995 after earning a Master’s of Business Administration at the University of Georgia’s Terry College of Business. In 2000, she earned her Broker’s license in the state of Georgia as well.

DeAnn has been elected to be in the Executive Board of the Atlanta Board of REALTORS® and is also a Board of Director. She was PR chair for ABR in 2010. She has served on the Governor's Board of Directors for Georgia Institute of Real Estate and Co Chair of Habitat for Humanity 2007, Co Chair of Auction Committee 2008 with the Atlanta Board of REALTORS®. She is a member of GAR’s Contract Forms committee since 2007 and currently a voting member. Prior to affiliating with Prudential Georgia Realty, DeAnn partnered with her mother, a licensed broker/owner with over 30 years experience. She served in various capacities during her tenure including marketing director, business development director, operations manager and associate broker for her mother’s franchise affiliate, Prudential Blanton Properties, which she helped launch in Athens in 2000. DeAnn’s responsibilities included managing two offices and forty agents, heading relocation, new construction and developments, and builder proposals and projects. She was partner to a top broker from 1996 - 2000 in 700 agent company where their combined production ranked 6th in the company and top 3% nationwide in their franchise in Charleston, SC. DeAnn was an individual multimillion dollar producer since first year in the business in Athens, GA in 1995.

Session Info
Real Estate Hot Topics Panel: DeAnn Golden | Craig Coffee | Jeremy Crawford | Scott Murphy | Seth Weissman
1:15 pm | Habitat Theatre


Laura HudsonLaura Kirsch-Hudson

Senior Pro Ads Expert - Homesnap

As the Senior Pro Ads Expert at Homesnap, Laura loves helping agents, teams, and brokerages of all sizes create affordable, effortless, and effective online marketing campaigns with Homesnap Pro Ads’ suite of products. Laura truly understands that there is no “one size fits all” solution when it comes to real estate marketing. That belief, along with her extensive knowledge of each of Homesnap’s product offerings, and over a decade of experience in the real estate industry, allows her to advise her clients based on their unique business goals. When she’s not working with her clients, Laura loves taking vacations with her husband and five teenage children. She also loves checking out local wineries and breweries with her husband.

Session Info
Four Powerful Networks, One Advertising Solution
1:00 pm | FMLS Theatre


Scott LockhartScott Lockhart

CEO - Showcase IDX

Scott Lockhart is the CEO of Showcase IDX, a leading provider of IDX Search Technology to the real estate industry, based in Inman Park. For a time over a decade ago, he was Chief Technology Officer at RE/MAX Greater Atlanta. He is passionate about making the process of connecting real people (not “leads”) with the right agent and home, and believes that technology can improve the value proposition that agents can bring to the buying and selling process, not replace it. Scott is originally from Australia and currently resides in Atlanta, GA.

Session Info
Digital Privacy: What It Is and What It Means For Agents
12:00 pm | FMLS Theatre


Jay MeyersJay Meyers

Leader of Client Account Services-Training - CoreLogic Real Estate Solutions

Jay has 18 years of experience in the Real Estate technology training industry. He has taught at many different organizations throughout North America, and has extensive experience in classroom training, online delivery, and content development. He specializes in creating an environment that allows for the practical application of technical skills to the real world. In his current role Jay oversees a team of tenured, respected industry professionals that train users on a wide variety of products from CoreLogic. Jay lives in Knoxville, Tennessee with his wife and two teenage boys.

Session Info
Matrix 360: The Leading MLS System Just Got Better
11:00 am | FMLS Theatre


Scott MurphyScott Murphy

CEO - D.S. Murphy
Chairman - Georgia Real Estate Appraisers Board

Mr. Murphy has been appraising real estate since 1985. In 1993 he earned his SRA designation from the Appraisal Institute – a credential earned by less than 1% of the appraiser population.

In 1996 he established D. S. Murphy & Associates and has grown the firm to have over 70 associates – servicing Georgia, North Carolina, South Carolina, Tennessee, Florida and California.

Mr. Murphy was reappointed as Chairman of the Georgia Real Estate Appraisers Board by Governor Nathan Deal in July of 2016.

He is an active member of the Appraisal Institute, the National Associates of REALTORS®, the Northeast Metro Atlanta Board of REALTORS® and the Georgia Real Estate Fraud Prevention and Awareness Coalition.

Session Info
Real Estate Hot Topics Panel: DeAnn Golden | Craig Coffee | Jeremy Crawford | Scott Murphy | Seth Weissman
1:15 pm | Habitat Theatre


Blaine PalmerBlaine Palmer - Moderator

Atlanta Fine Homes Sotheby's International Real Estate

Blaine is a consistent top-tier producer in sales volume and transactions. As a Life Member of the Atlanta REALTORS ® Association Top Producers, he celebrates more than $20 million in sales annually and was most recently awarded the prestigious Phoenix Award for 10 years of qualifying as an Atlanta REALTORS ® Top Producers. Blaine was featured as one of Atlanta’s top 10 luxury agents in the 2014 and 2017 "Best of Atlanta" issue of the Atlantan magazine, recognized in The Men's Book Top 10 Modern Men of Atlanta in 2016 for philanthropy and featured as the cover story in Top Agent magazine in January of 2017. Most recently, he was recognized as a distinguished professional by The Expert Network as one of the Top 3 % of REALTORS ® in the United States.

Session Info
ARA Top Producers Panel: Blaine Palmer | Glennda Baker | Shanna Bradley | Tom Ellicott | Jonathan Rich
2:30 pm | Habitat Theatre


Dave PhillipsDave Phillips

VP of Industry Relations - Realtor.com

Dave Phillips is the Vice President for Industry Relations for realtor.com and works with many of the country’s largest MLS’s. Previously, he spent 18 years as Chief Executive Officer for local and state Realtor associations in Virginia and Pennsylvania. He is a sought-after speaker, trainer, and strategic planner having worked with organizations across the United States and Canada. He is also a prolific writer with two novels available on Amazon, and many blog posts and articles. His latest project is a leadership book, Time to Lead: Discovering the Three Leadership Gifts was published in 2017. He resides in Sanford, NC with his wife Jan and has three grown daughters.

Session Info
Pro Tips to Make You the Coolest Agent on the Block
2:15 pm | ARA Theatre


Todd RennerTodd Renner

Supervisory Special Agent; Assistant Legal Attache at Federal Bureau of Investigation

FBI Supervisory Special Agent Todd Renner is an Assistant Legal Attaché (ALAT) in London, responsible for leading complex international cyber intrusion investigations. In this role, ALAT Renner leads FBI collaborative efforts with United Kingdom authorities and industry partners to successfully execute the Pursue, Prevent, Protect, and Prepare strategy.

Prior to his assignment in London, Special Agent Renner was a Supervisory Special Agent with the FBI’s Cyber Division Technical Operations Unit, developing and initiating sophisticated exploitation opportunities for the U.S. Government. SA Renner also served as a Case Agent and SWAT operator in multiple field offices in the United States.

Session Info
FBI - Atlanta: Business Email Compromise
1:15 pm | ARA Theatre


Jonathan RichJonathan Rich - Panelist

Keller Knapp Realty

Jonathan is the founder, innovator, & lead agent of J.Rich Atlanta. Jonathan loves people, renovating, and real estate. These passions bring a personalized, knowledgeable, and strategic approach to buying and selling homes. They also push Jonathan & his team into a relentless pursuit of growing Atlanta into the Greatest City. He lives in Kirkwood with his wife Callie and their six children. His faith and family are his priority and the compass by which he hopes to become a better agent and serve the community and city that he calls home. In his free time, Jonathan enjoys riding his bike, traveling, and drinking Dr. Pepper.

Session Info
ARA Top Producers Panel: Blaine Palmer | Glennda Baker | Shanna Bradley | Tom Ellicott | Jonathan Rich
2:30 pm | Habitat Theatre


Liccette ShumakerLiccette Shumaker

Sr. Stakeholder Liaison, Atlanta, GA | Communication & Liaison - Internal Revenue Service

Mrs. Shumaker leads partnerships for the IRS in Georgia with tax professional and industry organizations to provide tax education and information to their members. In addition, she develops and coordinates IRS activities for multilingual small business organizations. She worked as a Revenue Agent for several years before becoming a Stakeholder Liaison.

Session Info
The IRS
11:15 am | ARA Theatre


Gary Van ZuidenGary Van Zuiden

Senior Product Training Specialist - ShowingTime

Greg Van Zuiden is thrilled to have joined the ShowingTime team in November of 2016, bringing with him three years of experience in real estate technology. His previous roles in the space include tech support, sales, training, and product management. As a music major, outside of work Greg can be found playing keyboards in a local Chicago rock band.

Session Info
ShowingTime Essentials for FMLS Agents: InfoSparks and ShowingTime for the MLS
2:00 pm | FMLS Theatre


Seth WeissmanSeth Weissman

Partner - Weissman Law
Chairman - Georgia Real Estate Appraisers Board

Seth Weissman is the founding partner of Weissman PC and represents developers, builders, lenders, corporate and institutional property owners, and real estate brokers with respect to their legal needs. Seth is often sought out as an advisor and counselor to his clients when difficult problems arise. Having practiced in a broad range of real estate related areas over a long career, he is particularly adept at helping clients evaluate risks and options and with crisis management.

Seth primarily represents domestic and international developers of mixed use developments and master condominiums, home builders, and real estate brokerage firms. He is actively involved in structuring complex real estate developments, including vertical and horizontal mixed-use developments, residential condominiums, office and retail condominiums, and master planned, age-restricted and sustainable communities.

In addition to a law degree, Seth has a master's degree in city and regional planning and is a Professor of the Practice of City Planning in the College of Architecture at the Georgia Institute of Technology. A respected author and speaker, Seth is co-author of The Red Book on Real Estate Contracts in Georgia, a best-selling treatise on the law of real estate contracts, Zoning and Land Use Law in Georgia, the only treatise on the subject in Georgia, and Secrets of Winning the Real Estate Negotiation Game®. He is a former Chair of the Real Property Law Section of the State Bar of Georgia, a member of the American College of Real Estate Lawyers, and has served as general counsel to the Georgia REALTORS® for the last 25 years. Seth has been named a Georgia Super Lawyer every year the program has been in existence.

Session Info
Real Estate Hot Topics Panel: DeAnn Golden | Craig Coffee | Jeremy Crawford | Scott Murphy | Seth Weissman
1:15 pm | Habitat Theatre


Shantha WetterhanShantha Wetterhan - Guest Speaker

Certified Social Media Strategist & Branding Exper, Owner - Competitive Edge

As a high in-demand trainer and speaker, Shantha Wetterhan started her corporate career in sales roles, and eventually earned promotions into marketing and digital strategy positions for a global organization. During this time, Shantha recognized and leveraged the benefits of social media and personal branding long before it became the standard that it is today. She has since cultivated a successful business formed in 2015—Competitive Edge Social Media Marketing Management—catering to professionals and entrepreneurs who not only strive for personal development growth, but also seek to find their own voice through online marketing strategies and branding. In addition to her hands-on experience, Shantha’s firm earned the Best of Atlanta in Social Media Marketing award from Thumbtack.com in 2015 and 2016. She formerly served as Communications Director for the Women Council of Realtors. As social media trainer for the Georgia Real Estate Commission and host of the nationally syndicated podcast show, Branding with Purpose, Shantha has the unique ability of connecting with her audience while presenting valuable, relevant and engaging content.

Shantha earned her degree in Mass Communication with specialization in Journalism and minor in Political Science from the University of Alabama at Birmingham in 2005. She earned her certification in Digital Marketing Strategy from Kennesaw State University in 2014. Shantha is known for her enthusiasm, desire to serve, her creative training techniques, and passion for learning. She is devoted to providing her clients and audiences with the most current information, tools, and confidence to easily implement their own effective social media plans and personal branding techniques.

Session Info
Personal Branding Techniques for Real Estate Professional: Get Seen, Be Trusted, and Stay Top of Mind
10:30 am | Habitat Theatre

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